Screen Generation — AI Fashion Editorial

Screen Generation — AI Fashion EditorialEditorial visual exploration investigating how contemporary identity is constructed, observed and multiplied through media.Set within an urban environment at dusk, the project creates a visual tension between physical presence and digital representation. Analog screens become central narrative elements — not just objects, but devices that isolate, fragment and reinterpret the subject, transforming both body and product into visual signals.The creative direction is built around a controlled and minimal editorial aesthetic, where styling, lighting and composition work together to create a cohesive and recognizable visual language. The contrast between the raw urban setting and the clean, almost detached presence of the subject reinforces the dialogue between past and present.Through the integration of AI image generation and post-production, the project explores a balance between realism and constructed imagery, positioning itself between photography, simulation and contemporary visual culture.