Dr.B Dental Studio

Dr. B Dental Studio – Rebranding and Digital Communication ProjectThis project involved a complete rebranding process for Dr. B Dental Studio, with the goal of refreshing the brand’s image and creating a communication style that feels more modern, empathetic, and consistent with the studio’s core values.The work began with the redesign of the website, conceived to convey trust, professionalism, and care through a clean, elegant, and reassuring visual language.The new identity was developed around the studio’s key values — attention to patients, well-being, transparency, and technological innovation — to build a digital presence that communicates balance, serenity, and confidence.In parallel, a new social media communication strategy was developed to create a cohesive visual ecosystem across the website, digital content, and informational materials.The approach combines art direction, visual design, and brand strategy, centering on the idea of holistic smile care, expressed through tone, color, and imagery aligned with the new brand identity.