BAXXIS

BAXXIS — Performance-Driven Meta Ads Concepts. Exploratory visual proposals developed for Meta Ads performance tests, designed to examine how different creative approaches influence attention, clarity and conversion potential.The goal of this phase was to identify visual directions capable of delivering strong, immediate impact within high-speed mobile environments, where scroll-stopping capacity is essential.To amplify visibility and support rapid recognition, I adopted vibrant, high-energy color palettes that contrast sharply within Meta’s competitive visual landscape. These bold tones were combined with clean typography, essential layouts and contemporary framing to create visuals that are both minimal and powerful.The creative direction embraces modern, refined lines, emphasizing product centrality while maintaining a balanced typographic rhythm. Every element — spacing, hierarchy, contrast, composition — was intentionally optimized to support performance measurement, ensuring that each concept could be tested effectively within A/B experiments.This set of visuals was designed not only to capture attention but also to deliver actionable insights on what drives engagement and enhances brand presence during performance-driven Meta Ads testing.