BAXXIS

BAXXIS is a brand focused on crafting bold, contemporary smartphone cases. The project delves into a unique visual style characterized by strong color contrasts, graphic energy, and a youthful, dynamic identity. These visual concepts were developed for A/B testing on Meta Ads to analyze how different creative directions affect attention, clarity, and conversion potential. The visuals employ vibrant color palettes, clean typography, and minimal layouts, optimized to maximize scroll-stopping power in fast-paced mobile environments. The testing phase yielded very positive outcomes, confirming the effectiveness of the creative direction: The best-performing concepts achieved a conversion rate increase of over 40%. Top visuals recorded ROAS improvements exceeding 60% compared to the baseline. Engagement significantly increased, with CTR rising between 20% and 35%. Purchase-intent indicators, such as checkout initiations, also showed consistent positive trends, validating the alignment between message and visual impact. These results demonstrate that the explored creative directions not only capture attention but also meaningfully influence user behavior, providing clear insights for future optimization and scaling efforts.